Reita Moriya has mastered the art of defying expectations by blending two traditional Japanese crafts—indigo dyeing and plastering—into a unique practice he calls aisashi. Despite learning both crafts on his own and being repeatedly told that combining them was impossible, Moriya remained steadfast in his belief that he could make it happen. In this interview, he shares his remarkable journey, illustrating how intuition and perseverance can shatter conventional limits. Moriya’s story teaches us the power of trusting your instincts and breaking through boundaries to create something truly original.